Launching a New Festival Brand - Audience Acquisition and Retention with Festival X
Oct
14
12:45 PM12:45

Launching a New Festival Brand - Audience Acquisition and Retention with Festival X

The top challenge facing event organisers in 2020 is an ongoing one for all event creators: reaching new attendees.

This isn’t to say that growing attendance is getting harder, but event marketers need to be savvy to continue growing their event year on year.

In 2019, a team of some of Australia's most experienced large scale event operators: OneLove and Hardware - creators / producers of StereoSonic along with global promoting powerhouse, Live Nation launched a brand new music festival - Festival X, which sold out in it's first attempt.

The team come together at Event Summit to run through their recent experience and forthcoming show including:

  • The journey from Stereosonic to Festival X - how was the Festival conceived and what are the key differences from their last major show, Stereosonic

  • Launching a new Festival event - what were the numbers, insights, strategies and key elements of their go to market plan?

  • Shareable insights - what worked in on-boarding and retaining audience in 2019, what did not?

  • Specific technology, metrics, tools and devices the team will be utilising in 2021.

Presented By:

Richie McNeill – CEO, Hardware Group

Frank Cotela - CEO and Founder, Onelove Music Group

Kim Friedlaender - Business Development Director, Live Nation Australasia

John Curtin – Director, John Curtin Consulting

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Event Sponsorship in the Post-COVID World & Beyond
Oct
14
10:25 AM10:25

Event Sponsorship in the Post-COVID World & Beyond

An exploration of sponsorship principles, the approach to creative execution and how to extract value from a sponsorship across diversified media and an increasingly digital world. Has the uncertainty around COVID created nervousness around sponsorship? Will brands continue to invest in sponsorships and how have how have events and sponsors pivoted their media and creative strategy to continue to deliver compelling partnerships.

Hosted by:

Nicola Lewis - Chief Investment Officer, GroupM 

Presented by:

Sally Spriggs - South Pacific Marketing Director, KFC

Shannan Quinn – Managing Director, Prism

James Boardman - National Strategy Partner, Wavemaker

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Helping Organisations Build Immunity to Risk
Oct
14
10:05 AM10:05

Helping Organisations Build Immunity to Risk

This session will focus upon the democratisation of safety and risk that has occurred as a result of the COVID-19 Pandemic, where there has been a shift from safety being the responsibility of one to now being increasingly viewed as a shared responsibility of the entire workforce. The session will explore how technology supports this goal to adapt to the changing responsibility providing real life examples of what has worked and doesn’t work.

Presented by:

Luke Anear - CEO & Founder, SafetyCulture

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