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Outdoor food, beverage and cultural events – integrating events into high profile retail precincts; the challenges and opportunities and the keys to success.

VIVID, BASTILLE FESTIVAL, SYDNEY NYE, AUSTRALIA DAY CELEBRATIONS, SMOOTH FESTIVAL OF CHOCOLATE: where to next for Sydney’s high profile food and beverage precinct? Learn from the Place Management NSW team and some of their event partners about the strategic transformation and direction of events and activations in The Rocks and Darling Harbour. How the precinct managers seek to partner with event owners who understand the strategic alignment with and integration into the existing spaces to build activations from the inside out to deliver extraordinary customer experiences.

Presented by:

  • Adam Shumack - Manager, Events, Place Management NSW

  • Karla Coggan - Event Manager, Place Management NSW

  • Kerri Glasscock - Festival Director, Sydney Fringe Festival

  • Vincent Hernandez - Founder, BBR Experiential Agency

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NOTE: Agenda and Speakers subject to change