An exploration of sponsorship principles, the approach to creative execution and how to extract value from a sponsorship across diversified media and an increasingly digital world. Has the uncertainty around COVID created nervousness around sponsorship? Will brands continue to invest in sponsorships and how have how have events and sponsors pivoted their media and creative strategy to continue to deliver compelling partnerships.

Hosted by:

Nicola Lewis - Chief Investment Officer, GroupM 

Presented by:

Sally Spriggs - South Pacific Marketing Director, KFC

Shannan Quinn – Managing Director, Prism

James Boardman - National Strategy Partner, Wavemaker